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Your New Standard?

A team of thought leaders NOT order-takers ⚡ Strategy adapts as fast as the world changes ⚡ Speed replaces bureaucracy ⚡ Innovation is the norm ⚡ A team of thought leaders NOT order-takers ⚡ Strategy adapts as fast as the world changes ⚡ Speed replaces bureaucracy ⚡ Innovation is the norm ⚡ A team of thought leaders NOT order-takers ⚡ Strategy adapts as fast as the world changes ⚡ Speed replaces bureaucracy ⚡ Innovation is the norm ⚡

Your Strategy Is Only As Good As Your Ability To Execute It.

You're SMART. You have a talented team. A bold vision of driving insane value, innovating, pushing the edge.

But instead of executing that vision... You're firefighting. Your smart, capable people are stuck in meeting hell and navigating corporate theater. Strategic initiatives keep getting pushed for "urgent" operational fires that never end.

Your system is eating your strategy alive.

Because we've been taught to obsess over the strategic planning part. The OKRs, the decks, the dashboards. But nobody talks about the other half: The strategic doing. Actually building an operating system (aka how work gets done on your team) that can execute what you've envisioned.

Your system is perfectly designed to deliver exactly what it's delivering right now (and we both know it's not even a FRACTION of your full potential).

Which means you have two choices. Keep pouring hours, talent, and budget into broken infrastructure and watch it disappear into the same dysfunction. OR redesign the system so your talented team can finally do what they're capable of: execute that brilliant vision, innovate, push boundaries, drive real impact.

The talent is already there. The strategy is solid. Your system just needs to catch up.

How I Know Your Operating System Is Strangling Your Strategy....

You are trying to execute bold, innovative strategy on operating systems built 20+ years ago for a stable, predictable world. That world is gone. Markets shift weekly, customer needs change overnight, AI rewrites business models before your next planning cycle. Meanwhile, you're still operating on infrastructure designed for top-down control and annual planning. And every single day, that mismatch is killing your ability to deliver on your strategy. And no matter how brilliant the strategy is... it's only as strong as your system's ability to deliver it.

When You Give Your Team a Modern Operating System Built to Execute Your Strategy...

Your team is capable of so much more than what your current system lets them show. You already know that. You need an operating system built for YOUR strategy and the world we're actually working in right now.

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Your strategy actually happens. No more gap between what's on paper and what your people do. They're executing the bold, innovative work you've been trying to make real. (Turns out brilliant people can deliver brilliant strategies when the infrastructure finally lets them.)

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Your team becomes owners, thought leaders, and innovators. They are make strategic decisions at the edge, navigate the hairiest challenges without escalating everything to you, and self-manage as a unit. Whoever has the answer leads that moment, healthy conflict is just Tuesday, and they become thought leaders other teams want to learn from.

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Your strategy adapts as fast as the world changes. Strategy becomes a living practice, not an annual event. When the market shifts or AI drops something new, your team adjusts in real-time, constantly asking "what are we learning? where should we bet next?" They're connected to the edge, actively testing emerging practices in your context.

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Execution feels simple and fast. You've cleared out the bureaucracy, endless coordination, and meetings-about-meetings stealing their time. Every part of how they work gets rebuilt for driving value, so they can focus on innovation and strategic work while the day-to-day runs smoothly. No performing busy, no 47-person email chains. Just talented people finally able to do their best work.

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Innovation is embedded into your day to day. Experimentation is constant, not episodic. When someone has an idea, they test it. That week. Not six months from now after it's been "socialized" through fourteen layers of approval. Your team is learning what works in real-time. This is how you stay ahead.

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You're not leading from exhaustion anymore. You're energized. Because you finally get to do the kind of work you THRIVE in... leading a team that's executing bold strategy. Having the conversations that light you up. Building the future instead of refereeing the present.

That's what we do inside Liberated Leader.

 

Say Less, I'm In!
DISRUPT + TRANSFORM + INNOVATE

A PEEK INSIDE THE LIBERATED LEADER

This isn't your typical "watch some overly complex videos full of theory and good luck figuring out how to apply them to your team" kind of program. You're actually doing the work of operationalizing your strategy in real-time: running real experiments that unblock execution, redesigning your team's operating system to close the strategy-to-reality gap, learning from other leaders tackling the same execution challenges, and getting me in the trenches with you every step of the way.

Phase One

Diagnose The Gap

The Loop Framework

We audit your OS to spot all the invisible friction blocking your team from executing your strategy, so you know exactly where to focus your efforts to close the execution gap immediately.

The key? Your team does this audit with you. Not a few select people locked in a conference room analyzing them like lab rats. They're identifying what's blocking strategic doing. They're naming where execution breaks down. Which means when we start fixing it? They're already bought in. (That's your change management, right there. Built in from day one.)

Then we install The Unblock Loop™: Spot tension → Collect Proposals → Experiment → Learn → Repeat.

And here's where we flip the script on how change usually happens: We're not building massive transformation initiatives where you spend six months planning while your strategy collects dust. We're unblocking execution as quickly as possible: testing, learning, adjusting based on what's actually working to operationalize your strategy, not what the deck said would work.

We start running experiments immediately (yes, we try to have you running your first experiment within 2-3 weeks inside the program) because the goal is to have a system in place that is constantly sensing strategy and closing strategy gaps without missing a beat.

You walk away with: Clear visibility into what's blocking strategy execution, the loop running as your default for continuous unblocking, your first experiments live with real learnings, and your team building the muscle memory to keep driving improvements without needing permission slips.

Phase Two

Design for Strategic Doing

Alright, so you've got The Loop running. You're spotting what's blocking execution, testing fixes, learning what actually works. Your team's getting comfortable with the rhythm of continuous unblocking. Now we strategically redesign your operating system to deliver on your strategy in today's reality.

This is The Strategic Doing Curriculum™, how you modernize your operating system and build a team that can deliver on ambitious strategies. Each pillar challenges a sacred cow (annual planning that's obsolete by February, approval chains that exist for no reason, teams waiting to be told what to do), then gives you specific challenges to shift how you work in real-time, complete with tools, templates, workshops, and more. You're getting access to my favorite practices from over a decade of helping teams operationalize strategies that legacy systems couldn't handle.

We're exploring the most innovative ways of working. The stuff companies at the edge are doing that legacy organizations haven't even imagined yet. You're not just learning about the future of work. You're building it.

Plus The Edge Drops: I'm constantly watching what's happening in the world... what's coming down the pipeline, what future-of-work companies and startups are actually doing and bringing it straight to you in mini masterclasses and bonus challenges. Fresh fuel for your loop so your team stays ahead of the curve and you can pursue bolder strategies as they build the muscle to innovate.

You walk away with: A team capable of executing at a level that seemed impossible before, continuous innovations feeding your loop, and the operating system to pursue the bold, ambitious work you've been holding back on.

Phase Three

Get Continuous Support

Here's what nobody tells you about trying to deliver bold strategies in an old-school, legacy culture: It's lonely as hell. And the corporate immune system will fight you every single step to "fall back in line." This is where most leaders lose it. Not because they aren't capable of this work. Because isolation wears you down.

That's why hands-on support is baked in from day one. From the moment you fill out that application, I am fully invested in your team's success.

Twice monthly hot seat calls where we roll up our sleeves and get in the muck together. We pull up a whiteboard and design experiments to close your execution gaps side by side. We tackle the biggest, hairiest issues blocking your strategy: the difficult stakeholder killing momentum, the team drowning in work who can't execute what matters, or the change-fatigued team who's watched strategies die in PowerPoint decks for years.

I help you navigate the messy reality of executing innovative strategies in old-school corporate cultures that glorify the status quo because I've been there firsthand. Every step, you've got a consultant who knows how to actually make strategy happen when bureaucracy is trying to kill it.

Plus you get a private, peer-led community of other leaders pushing the edge alongside you. You're swapping ideas, learning from their experiments, trading stories, cheering each other on.

What this means: You're never alone in making your strategy reality. From day one through after you finish, you've got me in your corner invested in your specific strategy and execution challenges, and a group of peers who won't let you slip back into corporate theater when things get uncomfortable.

Inside My Signature Strategic Doing System™...

Each pillar systematically redesigns a core part of your team's operating system: clearing out bureaucratic friction that's blocking execution today while building modern infrastructure that enables you to reach even bigger, bolder strategies tomorrow.

 
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SHIFT 1: Unblocked Loop

Continuously identify and remove friction.

The way we've been conditioned to do change is fundamentally broken—top-down, multi-month "initiatives" that produce fancy deliverables and zero behavioral change.

Strategic doing requires relentless removal of what's blocking progress. The Unblock Loop is both a practice and a methodology: Notice tension → Design proposal → Run experiment → Generate insights. This becomes how your team spots bureaucracy, dependencies, and bottlenecks and eliminates them in real time. You're embedding a rhythm for low-lift, team-led change that keeps your system adapting without the disruption and drama.

⚡
SHIFT 2: ADAPTIVE STRATEGY

Turn strategy into a living system vs a static plan.

Everything we've been taught about strategy (annual planning, OKRs, goal trackers) worked when the world was stable. Spoiler: it's not anymore. That's why you have whiplash from constantly changing priorities and everything feels urgent which means nothing actually is. You can't execute good strategy when the target moves every week and you're chasing whatever hot topic just landed in your inbox.

In this pillar, you shift from strategy-as-static-document to strategy-as-living-rhythm where you and your team sense changes, hypothesize, test, and learn in rapid cycles. It's team-led because there are too many moving parts for one leader to track (and because this is how you build that strategic team you're craving). By the end, you've got a clear, value-focused strategy and an embedded rhythm for adapting it without losing your mind.

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SHIFT 3: AUTONOMOUS TEAMING

Build a team of strategic owners + thought leaders.

"Empowered teams" are all the rage, which has resulted in teams where accountability got pushed down with zero work done to provide actual autonomy or authority (AKA setting them up for failure). You can have the most talented team, but drop them in a bureaucratic system and they can't move without you because of the system. Strategic doing can't flow through you as a bottleneck.

We build your team's capacity to make decisions, run experiments, and execute strategy at the edge where the work actually happens. Real shifts to how roles are designed, decisions get made, and work flows. By the end, your team has genuine autonomy and can execute without waiting for you to weigh in on everything.

 

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SHIFT 4: SIMPLE WORKFLOWS

Accelerate your team's ability to deliver value.

Most teams are sitting on YEARS of process complexity and what I call "organizational debt." Your team is wading through muck to achieve anything, which is slowing them down, stealing capacity, and eating away at their souls (dramatic? maybe not). Work takes forever because too many people touch one task, handoffs are a mess, and half the stuff you're doing probably shouldn't be done at all.

In this pillar, you strip out the bureaucracy and streamline how work actually gets done—looking at how work flows across roles and teams, cutting unnecessary steps, fixing broken handoffs, and tackling the tension between quality and speed. By the end, you've gained back capacity to focus on work that matters and your team can execute with ease instead of fighting the system.

⚡
SHIFT 5: INNOVATIVE THINKING

Build capacity for increasingly ambitious strategy.

Your job used to be "manage your function." Now you're managing day-to-day and constantly innovating as the world shifts (AI, hybrid work, crisis of the week). Plus I know you have a thousand ideas for reimagining your function, but you've been so buried in execute-mode you've lost the time and brainpower. 

Strategic doing is about unlocking your ability to do bigger, bolder, more innovative work. We embed learning and adaptation into execution so your strategy evolves as you build it. You tap back into your creative genius (and bring it out in your team), using the capacity we've created to actually innovate. Your team becomes a place where new ideas don't just survive, they thrive.

Inside My Signature Strategic Doing System™...

Each pillar systematically redesigns a core part of your team's operating system: clearing out bureaucratic friction that's blocking execution today while building modern infrastructure that enables you to reach even bigger, bolder strategies tomorrow.

⚡
SHIFT 1: Unblocked Loop

Continuously identify and remove friction.

The way we've been conditioned to do change is fundamentally broken—top-down, multi-month "initiatives" that produce fancy deliverables and zero behavioral change.

Strategic doing requires relentless removal of what's blocking progress. The Unblock Loop is both a practice and a methodology: Notice tension → Design proposal → Run experiment → Generate insights. This becomes how your team spots bureaucracy, dependencies, and bottlenecks and eliminates them in real time. You're embedding a rhythm for low-lift, team-led change that keeps your system adapting without the disruption and drama.

⚡
SHIFT 2: ADAPTIVE STRATEGY

Turn strategy into a living system vs a static plan.

Everything we've been taught about strategy (annual planning, OKRs, goal trackers) worked when the world was stable. Spoiler: it's not anymore. That's why you have whiplash from constantly changing priorities and everything feels urgent which means nothing actually is. You can't execute good strategy when the target moves every week and you're chasing whatever hot topic just landed in your inbox.

In this pillar, you shift from strategy-as-static-document to strategy-as-living-rhythm where you and your team sense changes, hypothesize, test, and learn in rapid cycles. It's team-led because there are too many moving parts for one leader to track (and because this is how you build that strategic team you're craving). By the end, you've got a clear, value-focused strategy and an embedded rhythm for adapting it without losing your mind.

⚡
SHIFT 3: AUTONOMOUS TEAMING

Build a team of strategic owners + thought leaders.

"Empowered teams" are all the rage, which has resulted in teams where accountability got pushed down with zero work done to provide actual autonomy or authority (AKA setting them up for failure). You can have the most talented team, but drop them in a bureaucratic system and they can't move without you because of the system. Strategic doing can't flow through you as a bottleneck.

We build your team's capacity to make decisions, run experiments, and execute strategy at the edge where the work actually happens. Real shifts to how roles are designed, decisions get made, and work flows. By the end, your team has genuine autonomy and can execute without waiting for you to weigh in on everything.

 

⚡
SHIFT 4: SIMPLE WORKFLOWS

Accelerate your team's ability to deliver value.

Most teams are sitting on YEARS of process complexity and what I call "organizational debt." Your team is wading through muck to achieve anything, which is slowing them down, stealing capacity, and eating away at their souls (dramatic? maybe not). Work takes forever because too many people touch one task, handoffs are a mess, and half the stuff you're doing probably shouldn't be done at all.

In this pillar, you strip out the bureaucracy and streamline how work actually gets done—looking at how work flows across roles and teams, cutting unnecessary steps, fixing broken handoffs, and tackling the tension between quality and speed. By the end, you've gained back capacity to focus on work that matters and your team can execute with ease instead of fighting the system.

⚡
SHIFT 5: INNOVATIVE THINKING

Build capacity for increasingly ambitious strategy.

Your job used to be "manage your function." Now you're managing day-to-day and constantly innovating as the world shifts (AI, hybrid work, crisis of the week). Plus I know you have a thousand ideas for reimagining your function, but you've been so buried in execute-mode you've lost the time and brainpower. 

Strategic doing is about unlocking your ability to do bigger, bolder, more innovative work. We embed learning and adaptation into execution so your strategy evolves as you build it. You tap back into your creative genius (and bring it out in your team), using the capacity we've created to actually innovate. Your team becomes a place where new ideas don't just survive, they thrive.

But Don’t Just Take My Word For It… 

Inside You're Getting:

 

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OS Audit Canvas so you and your team can diagnose exactly where your operating system is blocking strategy execution.

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Twice-monthly Hot Seat Calls where I'm in the docs with you, diagnosing your strategy gaps, designing experiments to close them, and bringing clarity to what's keeping your strategy on paper instead of in action. You've got a consultant in your back pocket.

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Access to The Strategic Doing Curriculum™: 10 years of helping team's operationalize and deliver on their strategy poured into wisdom-packed curriculum, including: Unblock Loop, Adaptive Strategy, Autonomous Teaming, Friction-Free Workflows, and Innovative Thinking.

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Strategic Doing Challenges: Challenges for each curriculum pillar that give you the specific shifts, tools, and templates to redesign your OS for execution, so your team can finally deliver on the strategy you've been trying to make happen. Complete the shifts, earn badges, unlock rewards (like bonus 1:1 calls or a private workshop with your team).

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Cohort Experiment Cycles, where we're running strategy execution experiments every 8 weeks as a group. So you're not just unblocking your team, you're watching how other leaders operationalize their boldest strategies in real-time and getting inspired.

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Private Community with other rebel leaders pushing the edge right alongside you. No more feeling like the crazy person on an island.

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Edge Drops, Masterclasses & Bonus Challenges: Fresh insight on what's coming, what it means for work, and how to adapt your team now.

 

I'M READY FOR THIS

 Every Quarter You Spend Inside...

Your Strategy Gets Bolder. Your Experiments Get More Innovative. Your Team's Potential Unlocks. 

 

 

Psst… Let Your Company Foot the Bill 💸

Liberated Leader costs less than your typical corporate conference—and delivers 10x the impact. Instead of coming home with a notebook full of notes you have no idea how to take action on (and a bloated expense report), you’ll be implementing real changes your company actually notices. And group discounts? You bet. So grab your peers and let’s liberate the whole dang company. 

We made it easy to ask with a copy + paste template you can grab here.

Hey there, I'm Holly Breeding

Your new leadership coach & corporate rule-breaker

With a Master’s in Business Psychology + a decade inside Fortune 500s like Delta & Southwest Airlines, I didn’t just “lead a team once” or “work in HR” and call myself a leadership expert...

🔥 Built the Org Effectiveness function at two companies from scratch — from “what even is OE?” to one of the most in-demand orgs in the business (waitlist + tripled team size to prove it).

🔥 Consulted for hundreds of leaders across 40+ global functions — helping them align the org strategy, structure, and ways of working that allowed them to deliver on their vision. (Translation: I know more about optimizing teams to deliver on bold strategies than most people ever will.)

🔥 Developed a personal brand so strong that, even as a manager (in Converse, not pencil skirts), I was advising the C-suite.

🔥Hand-picked by executives over big consulting firms to lead enterprise-wide transformations — from 5,000-person call center redesigns to full-scale digital overhauls.

🔥 Published research and contributed a book chapter on work-life integration (I’ve been eat, sleep, and breathing improving how we lead for over a decade).

In my world?

Gone are the days of corporate theater leadership: slides, optics, personality tests, and outdated frameworks that don’t teach you how to actually lead for the realities of today’s world.

We're rebuilding leadership on what actually moves businesses forward — adaptive strategy, self-managed teams, bold thinking that challenges the status quo. And leadership that fuels you instead of drains you.

That’s the Liberated Leader way.

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